Katie Magers
Phone :214-520-7152
Email: katiem@fransmart.com
PRESS RELEASE
VAPIANO SIGNS MULTI-UNIT FRANCHISE DEAL IN MASSACHUSETTS
Fresh Casual Chain to Open Three Restaurants in Boston
Washington, D.C. January 2, 2008 - Vapiano, named the “Future of Fresh Casual” by
Foodservice Europe, secured its first U.S. franchisee in Massachusetts this week. Alfred
Keilen will develop three Vapiano restaurants in the greater Boston area and expects to
open his first restaurant by early 2009.
“Vapiano has been very successful around the world and continues to gain momentum
here in the US,” says Kent Hahne, Vapiano President. “I am pleased to announce that our
concept will be opening in Boston as soon as next year.”
Vapiano has grown from a single unit to 30 locations open in only three years. Many of
their restaurants can be found throughout Germany, in key European markets such as
Zurich, Vienna, Istanbul, Budapest and now the United States. Vapiano has already
opened three corporately owned restaurants in the greater Washington, D.C. area and
plans to open three additional corporately owned restaurants in the same area over the
next few years to serve as the launching pad for an aggressive U.S. expansion.
In addition to D.C., Vapiano has franchised units in development across the United States
in cities such as Dallas, Naples and Boston and continues to target key markets such as
Las Vegas, Miami, Chicago and New York for corporate expansion.
Vapiano’s unmistakably modern image was created by Milan’s star architect and
designer, Matteo Thun. The restaurant radiates an energetic, cosmopolitan lifestyle with a
Mediterranean flair. Contemporary fine oak furnishings, natural stone, and soft earthtoned
leather compliment sophisticated Villeroy & Boch dinnerware and hip pop-lounge
music.
With an average check of $10.00 for lunch and $13.50 for dinner, Vapiano’s a-la-carte,
all day menu is both delicious and accessible to a variety of diners. The menu features
classic Italian antipasti like fresh chopped Bruschetta and Beef Carpaccio served with
cipriani sauce and arugula. Entrees of pasta or pizza are arranged in price groups, ranging
from $6.75 to $9.75, based on desired cheeses, meats, seafoods and vegetables. Finish
with a delicate dolci such as Tiramisu or Crema di Fragola – fresh strawberries with
mascarpone and as your stomach satisfyingly fills, your wallet doesn’t empty.
For information on franchising with Vapiano please visit www.vapiano.com or contact
Dan Rowe, via email at drowe@fransmart.com or 800 422 2435 x 172.
